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So, Reddit printed money. Let’s all stand up and applaud the internet’s most glorious and unhinged collective consciousness for finally figuring out how to turn our memes and arguments into cold, hard cash for shareholders. The Q3 numbers are out, and they’re a doozy: earnings of $0.53 per share, blowing last year’s $0.16 out of the water. Revenue is sitting pretty at over half a billion dollars.
Naturally, Wall Street is losing its mind. Citi’s top analyst is slapping a $250 price target on the stock, calling it a "catalyst" for upside. Options traders are bracing for a 14% price swing, which is basically their version of screaming "LEEROY JENKINS!" into the void.
On the surface, this is the big win. The IPO worked. The monetization strategy is firing on all cylinders. Reddit, the perpetual problem child of social media, has finally put on a suit and tie and gotten a real job. But I look at these numbers, I read the analyst notes about "app redesign" and "AI-driven offerings," and I can’t help but feel like I’m watching the finale of a show I used to love, and the writers completely sold out.
This isn't a success story. This is an obituary for the weird, chaotic soul of the internet.
Let's be real about where this money is coming from. The reports are full of sanitized corporate-speak about "ad revenue growth" and "expanding the platform." But what does that actually mean? It means more ads, more intrusive tracking, and a relentless push to make every single pixel of the site profitable. It means that "AI for content moderation and personalization" is just a fancy way of saying they’ve built a smarter algorithm to figure out exactly what kind of junk to sell you between posts about cats and existential dread.
This is a bad idea. No, 'bad' doesn't cover it—this is the inevitable, soul-crushing endgame for every online community. The platform becomes the product. The users who create literally all of the value? They're just the unpaid content farm, the raw material being fed into the machine. We’re the ones generating the data that trains their precious AI, and our reward is a more "personalized" ad for a meal delivery service we can’t afford.
What are we even celebrating here? That a company got really, really good at vacuuming up our data and selling it to the highest bidder? Is the ultimate goal of every human interaction online to be optimized for an earnings-per-share target? I tried to look up some extra data for this piece and got hit with an Access to this page has been denied. error because, god forbid, an ad blocker might be running. That’s the internet they’re building: a walled garden where you either consent to being a product or you don’t get to play. It's exhausting.

The whole thing feels like watching your favorite local dive bar get bought out by a soulless hospitality group. They sand down the sticky floors, replace the jukebox with a curated Spotify playlist, and hike the price of a beer by four dollars. Sure, it’s cleaner now, and it’s probably making more money, but the character, the very reason you went there in the first place... it's just gone.
If you thought the Wall Street-ification of Reddit was the punchline, you haven't been paying attention. While the suits were popping champagne over the Q3 numbers, a crypto exchange called Bitget, operating out of the Seychelles, announced it was listing RDDT perpetual futures in a release titled Bitget Lists NFLX, FUTU, JD, RDDT, QQQ Stock Index Perpetual Futures.
Let that sink in.
You can now go to an offshore crypto casino and bet on the future price of Reddit using up to 10x leverage, settling your bets in a cryptocurrency. The platform that birthed WallStreetBets, the chaotic nexus of the meme stock revolution where regular people tried to stick it to the hedge funds, has now been fully financialized, tokenized, and turned into a gambling chip itself. The irony is so thick you could choke on it.
This is the real story here, not the revenue figures. It’s the final, complete absorption of culture into pure, unadulterated speculation. It’s no longer about communities, or sharing information, or even arguing with strangers. It’s about the ticker symbol. RDDT is now just another asset, an abstract concept to be traded back and forth by algorithms and degens looking for a thrill.
Does anyone at Reddit HQ even see this? Do they feel a shred of dissonance knowing that their company, built on the backs of millions of users' free labor, is now being used as collateral for high-risk crypto bets? Or is this just part of the plan? After all, once you see your users as "daily actives" to be monetized, it’s a short leap to seeing your entire company as a tradable instrument for the global casino. And honestly, maybe that’s all any of this ever was...
In the end, this isn’t a story about Reddit’s success. It’s a story about its surrender. The company won the game by becoming indistinguishable from every other publicly traded tech giant. It traded its chaotic, unpredictable, and beautifully human soul for a killer balance sheet and a bullish analyst rating. The numbers are great, the stock will probably fly, and everyone with a stake in the company will get rich. But something unique has been lost, paved over to build another monument to shareholder value. The front page of the internet is now just another page in Wall Street's portfolio.